Changing the way real estate is sold in Malta

  • 10.May 2013
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3D imagingRE/MAX Malta recently launched a new way of selling property in Malta which according to their CEO, Kevin Buttigieg is the future of real estate in Malta. “This way of selling property has been around in the United States of America for over three decades whereas in Europe, Exclusive Listings have been around for a bit less than a decade. It is the about the time someone introduced it in Malta”.

The difference between an Exclusive Listing and a normal listing is that the owner that chooses to market their property exclusively with RE/MAX will receive a comprehensive personal service, which includes a pre-listing inspection that comes complete with the services of an Interior designer who will recommend to the owner ideas on how to prepare for viewings, a staging of the property where the same Interior designer will style the home for a professional photo shoot, a full Comparative Market Analysis so that the owner will understand what other properties are on the market, weekly update on viewings and a full myriad of marketing activities that start with 24/7 advertising on social platforms such as Facebook, a brochure of their property, a website dedicated for their property, featured listing in the RE/MAX Malta website search results and a number of other advantageous benefits which enhance the chances of selling their property.

Kevin Buttigieg commented by saying “The Exclusive Added Value Listings is much more than just an enhanced listing where we will provide extra marketing, it is a whole process designed to take the weight off the home owners’ shoulders which we take very seriously and have proven statistics that we are selling these homes within 90 days on average.”

The company has also invested heavily in training their agents to provide the service of the Exclusive Added Value Listing. Their in-brochurehouse dedicated trainer, international speaker and trainer for RE/MAX Europe built a training programme which every agent working in RE/MAX is required to attend. The initiative backed by Mr. Michael Polzler, Managing Director of RE/MAX Europe, has commended RE/MAX Malta real estate agents for their efforts in bringing Exclusive Listings to Malta. He said “It is the mission of RE/MAX to change the way real estate is sold in Europe by not only providing a superior service to vendors and buyers alike but to provide a different experience which is a more effective way of doing business in today’s real estate market. I am very proud that RE/MAX Malta have not only taken the Exclusive listing to Malta but as leaders in the Industry they are also setting the service level standards which will improve the whole real estate Industry in Malta”

As part of the listing process, Exclusive Added value Listings are vetted by a committee of managers and senior associates that will have the necessary experience in the town that the property is located. Sales Associates at RE/MAX are encouraged to work in farm areas so that they are able to focus on particular geographical towns in Malta.  By working in this way, the agents are in a better position to understand the market they are working in more fluently and are able to provide advice to home owners as well as buyers 10-05-2013 17-48-40so that they can assist their customers in making a more knowledgeable decision regarding their real estate transaction.

RE/MAX Malta is the first Malta real estate company to provide such a comprehensive service to home owners however attention to detail provided in the homes that are marketed also benefits the home buyer’s as well according to Mr. Buttigieg. “Although we are providing a specialised service to the vendor, the buyer in Malta also benefits dramatically. Due to the professional video’s, brochure’s and the dedicated website we create, amongst other initiatives to compliment the Exclusive Added Value Listing the buyer really is able to view the property online and offline much more clearly before they actually see the property physically. To add to this, since our listing agents specialise in their respective farm areas they are what we call in real estate terms “Gurus” in the area of choice of the buyer. There is no other agent you will need to know to find you a property that understands the market better”

Click here to view a list of Exclusive Added Value Listing

 

Jeff Buttigieg
Post by Jeff Buttigieg

Jeff Buttigieg is Co-Founder and COO of RE/MAX Malta and JK Properties Ltd. He overseas the marketing, PR, IT and business development of the company. He has a vast experience in real estate having been an associate and manager himself for several years.

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